This new feature, called Hkt, will showcase the community's creative efforts, including the videos now backed by music, as well as other Snaps users may find interesting.
Snapchat says its algorithms will work to surface the most engaging Snaps to display to each user on a personalized basis. To do so, it will rank the Snaps in the new feed using a combination of factors, like how many other people found a particular Snap interesting, how long people spent watching it, if omg online chat was favorited or shared with friends and more.
The algorithms will also consider negative factors, like if a viewer skipped watching the Snap quickly, for example. Over time, the feed will become tailored to the individual user based on their own interactions, preferences and favorites.
This is a similar system to what TikTok uses for its "For You" snapchatt. Spotlight, meanwhile, can feature Snaps from users with both private or public s.
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These Snaps can be sent to Spotlight directly or posted to Our Story. The company says the Snaps from the private s will be featured in an unattributed fashion -- that is, no name will be attached to the content.
There will also be no way to comment on these Snaps or message the creator, Snapchat explains. Medical chatroom who are over 18 can opt in to public profiles in order to have their names displayed, which allows them to build a following. But while this allows users to private and directly reply to the creators, there are no public comment mechanisms on Spotlight.
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That's a different setup than on TikTok, and gives Snapchat a way to avoid the much larger hassle of handling comment moderation. Story continues The Spotlight feed itself, though, is moderated.
The company says all Snaps that appear on the new feed will have to adhere to Snapchat's Community Guidelines dnapchat, which prohibit the spread of false information including conspiracy theoriesmisleading content, hate speech, explicit or profane content, bullying, harassment, violence and other toxic content. For example, they state the Snaps should be vertical videos with sound up to 60 seconds in length.
Captions are a new feature, deed for use in Spotlight. Also new is a continuous shooting mode for longer Snaps and the ability to trim singular Snaps. Apple eyes the TikTok generation with an updated version of Clips The Snaps can also only use the d music from Snapchat's own Sounds library and must feature original content, not content repurposed from somewhere else on the internet.
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That could limit s that repost internet memes, which tend to draw large subscriber bases on rival platforms, like Instagram and TikTok. In addition, Snaps in Spotlight won't ddlg chat room from being surfaced in the feed unless the creator chooses to delete them. Users will be alerted to the new Spotlight feature when they return to Snapchat following Monday's launch.
Afterward, they'll be able to take Snaps as usual, then choose whether they want to send them to their friends, to their Story, to Snap Map or now to Spotlight. Image Credits: Snap The feed itself will be accessible through a prominent new fifth tab on the Snapchat home screen's mainand is deated with a Play icon.
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This will continue through the end of The earnings will be determined by Snapchat's proprietary algorithm that rewards users based on the total of unique views a Snap gets per day calculated persian chatting Pacific Timeas compared with others on the platform. The company says it expects many users to earn money from this fund each day, but those with the most views will earn more than others.
It will also monitor this feed for fraud, it warns. With the music licensing aspects already ironed outSnapchat is now looking to leverage the more than 4 billion Snaps created by its users every day to power the new Spotlight feed.
snapvhat This move represents Snapchat's biggest attempt at taking on TikTok to date -- and one that it's willing to kickstart with direct payments, too. That will likely encourage plenty of participation among Snapchat's young user base, given they're already using the app on a regular basis.
And once posting to Spotlight becomes a habit, Snapchat could have a viable competitor on its hands, at least among the younger demographic that favors its app. Snapchat launches its TikTok rival, Sounds on Snapchat Its biggest disadvantage, of course, is that it has struggled to reach beyond its young user base.
That's something TikTok has done better with, by comparison. The Wall St. Journal last week noted that TikTok teens were snapchag following s from senior citizens, for instance, and the AARP had earlier reported TikTok had attracted a middle-aged crowd, as well.