About sharing image copyrightGetty Images Take virtual building blocks and create your own world.
The premise of the online mega-game franchise Minecraft is simple. Perhaps that is one of the reasons millions of children across the world are attracted to the legenvs.
But as a court in Merthyr Tydfil has heard, the Minecraft world being created by Adam Isaac was not a virtual playground to explore imagination. His world was a trap - a trap to lure young real-life prey into conversation and to abuse. Isaac has now been jailed for two years and eight months for sexually grooming two children, persuading them to legeends out sexual acts and exposing himself online.
He met them through Minecraft - but the game is just one of scores of internet video multiplayer games attracting children and adults alike in their millions every day, every hour, every minute, everywhere. But for the children's charity, the NSPCC, the issue of online grooming has now become what it describes as one of the "major 21st Century child protection challenges" we face.
They highlight research suggesting million girls and million boys across the globe will be sexually victimised before they reach adulthood - and a ificant of those will have been lured online. The research busted a series of myths about groomers and how they operate.
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It is a way to develop trust. They also found that, despite popular beliefs, most groomers did not pretend to be children and were open about being adults when they poetry chat potential oroms.
The age range was also wider than many think - from 60 down to abusers as young as just years-old. The Swansea University experts now hope their analysis can help build better models of understanding how paedophiles groom children online - and in turn, provide leaguw with better weapons to beat the abusers.
UK Interactive Entertainment - Ukie - said games "are enjoyed safely by millions of people of all ages around the world every day". However, Ukie is also accepts that online abuse exists - and must be tackled.
It is just one of the tools out there offering advice. The charity has also called for compulsory online safety lessons in Welsh classrooms. Related Topics.